Post Stories to Connect With Visitors

A research study discovered that visitors were interested in learning how people had benefited from the non-profit organization. Not only do donors look for this information on the organization's website but they also look for it on the social media sites as well.

The #1 motivator that encourages giving is stories of changed lives.

Users also appreciated being able to quickly make a donation directly from the social media site.

What You Can Do

• Continually collect stories of how your organization is impacting lives. Write the stories down and get photographs. You may need to stagger their use over time.
  
• Choose some of the stories to make a video.
• Post these stories on your social media pages with a compelling call to action for how you would like people to resond; donate, volunteer, etc.