How to respond to negative reviews.

Reviews on Yelp, Google, Facebook, and other social media sites can have a big influence on potential customers. It's important for your business to manage it's online reputation and respond to negative reviews as well as thanking people for positive reviews. Customers appreciate personal contact.

To learn the keys for an effective response to negative reviews,  read more -->

Post Stories to Connect With Visitors

A research study discovered that visitors were interested in learning how people had benefited from the non-profit organization. Not only do donors look for this information on the organization's website but they also look for it on the social media sites as well.

The #1 motivator that encourages giving is stories of changed lives.

Users also appreciated being able to quickly make a donation directly from the social media site.

What You Can Do

• Continually collect stories of how your organization is impacting lives. Write the stories down and get photographs. You may need to stagger their use over time.
  
• Choose some of the stories to make a video.
• Post these stories on your social media pages with a compelling call to action for how you would like people to resond; donate, volunteer, etc.