Web Design and Marketing
Monday, December 12 2016
Getting traffic to your website is essential for any small business owner. But if you're operating under what I call the "If You Build It, They Will Come" you will be disappointed with the results. It's a memorable movie line, but a terrible online marketing strategy. When a website is built, it needs to incorporate a comprehensive SEO strategy. If any web designer tells you that he doesn't do SEO, you need to look for another designer. Some designers like to focus on the design aspects of a website. If you use this type of designer, you'll end up with a pretty website, but not much traffic.
I'm going to give you one very specific tactic to increase traffic to your site.
There is much more you can do, but use this tactic and "they will come". Read more -->
Friday, January 29 2016
How to respond to negative reviews.
Reviews on Yelp, Google, Facebook, and other social media sites can have a big influence on potential customers. It's important for your business to manage it's online reputation and respond to negative reviews as well as thanking people for positive reviews. Customers appreciate personal contact.
To learn the keys for an effective response to negative reviews, read more -->
Tuesday, January 12 2016
Want more people to read your eblast? Make your eblast moble friendly.
More email is being read on mobile devices than on desktop email clients.
That's why it's important that your eblasts are mobile friendly. There's an obvious correlation between the readibility of an email and the likelihood of it being read. Make the email easy for users to read and more of them will read and engage with it. A user shouldn't have to zoom in or scroll. The more a user has to do to read your email, the less likely the user is to read it. Users should be able to read your email comfortably at arms length and click on any links with 1 thumb. Mobile friendly eblasts will also increase your click rate. Follow these simple guidelines to make your eblasts mobile friendly.
Implement the steps below to make your eblat mobile friendly. Then get my Email Persuasion by Ian Brodie to learn how ot write emails that are engaging and how to turn your subscribers into paying clients.
Simple guidelines to make your eblasts mobile friendly
If this post was helpful, please share it!
Need help with your email marketing?
Leave a comment or send me an email.
Monday, November 16 2015
Promotional videos, when done correctly, can be an effective lead generation tool and a great way to communiccate your value proposition. Your video or animated slide presentation needs to be created so that people actually enjoy viewing it. It should be fast, engaging, and include content that benefits the viewer.
Video allows you to get your strongest message possible in front of people who wouldn't normally take the time to learn what your company offers or the benefits of your product. They can be produced for lesss than most sales activities and provide a great ROI because they can be used over and over.
Target Your Messaging
Topics to consider:
RESULT: Your viewers hear an engaging, persuasive and targeted message that educates them and encourages them to learn more.
Persuasive Message based on a Solution Selling Model with a Compelling Call To Action
9 Steps for The Perfect 3.5 Minute Message
Tips to Get Your Video to Go Viral
RESULT: Increased exposure of the important benefits of your company, product, or service.
Be Prepared for When Your Video Goes Viral
15 Uses for Promotional Videos
Website Home Page
Need a video to effectively promote your business? Contact SiteHatcher for more info.
Sunday, August 02 2015
It's important that images are sized correctly before they are uploaded to your website. There are two aspects of an image to be concerned with.
For an example image I'm going to use this photo I took on a recent trip. You'll notice the file is 2MB. I try to keep images around 50KB on my website depending on what I'm using the image for. So, you can see that 2MB is way too large.
The dimensions are 3264 pixels x 2448 pixels. To give you an idea how big that is, the dimensions of cover photos on Facebook is 851px x 315px. Our sample image is almost 4 times the width of a Facebook cover image.
Usually once we take care of the dimensions, the width and height of an image, that will take care of the file size as well.
I normally use PhotoShop to resize images. I'm assuming that if you have PhotoShop you already know how to resize images. So for this demonstration, I'm going to use PicMonkey a free online tool to show you how to resize images for your website or blog.
The basic editing features are free with PicMonkey. You can upgrade and get access to all of the PicMonkey tools. If you're going to be working with images and you don't have PhotoShop, I recommend you get the paid version. I have PhotoShop and I still use PicMonkey quite a bit because it's so quick and easy to use.
4 Easy Steps to Resize Your Image for the Internet
Step 1: Go to PicMonkey, click on the Edit icon at the top, then click on Computer under the Edit icon. Then choose the file that you want to resize.
Step 2: Notice in the bottom right corner that the image is displayed at 28% of it's size. It's so large it can't fit on the screen.
Step 3: Enter in your new pixel dimensions. If your not sure, see my note below to help you get an idea.
Step 4: In the first box, you can rename your file and select file type. I recommend you save it as a jpg.
What if I'm not sure what pixel size my image needs to be?
If you're new to working with pixels here are 2 ways to find out the dimensions of an image on a website. By looking at the size of images already on a website you'll get an idea for what size your image needs to be.
Saturday, July 18 2015
There are multiple benefits to adding videos to your website.
A few these benefits include:
For a sample video to embed, I'm going to use one of Gary Vaynerchuk's YouTube videos. Keep in mind, you will get much more benefit from creating and uploading your own videos. When you upload your own videos to YouTube, you will need to optimize them. I'll go over that in another blog post.
How to embed a video
How to paste the embed code on a SiteHatcher website
(If you're adding video to your blog page skip to instructions below)
Note: You can also click on the Audio/Video in the right column, select the YouTube component and then paste in either the YouTube link or the embed code. Using the HTML is 1 less click and you can also paste in the embed code from Vimeo, Ustream, and others as well as YouTube.
Adding video to your blog:
How to paste te embed code on a WordPress website
How to set your video to Autoplay
I don't normally recommend setting videos to autoplay, but here is the
Was this helpful? If so, share it!
For your inspiration, I embedded the code from above that I used as a demo. Watch Gary Vaynerchuk's 2 minute video below for inspiration to help you to be consistent in posting to you blog and adding videos as well.
Saturday, November 10 2012
Many non-profits overlook the fundraising opportunities that printed newsletters have. I've listed some quick ideas to breathe live into your newsletter's fundraising efforts.
1. Make your newsletter interesting. It sounds obvious but that's why most newsletters don't get read - they are dull and boring. Start with a professional looking design to make your newsletter visually appealing. If you don't have design skills then buy a template or pay a designer. Use large, interesting images that portray some aspect of your nonprofit that will capture the reader's attention.
2. Feature stories about changed lives. Focus your newsletter on the impact that your non-profit is having on people. Stories of changed lives is one of the top factors that motivate people to donate.
3. Always include a response envelope. Sending out an electronic newsletter is cheaper and faster - but, a large segment of the population still prefers to give by check. Providing a response envelope facilitates their giving. My recommendation is to alternate months with an e-newsletter and printed newsletter.
4. Follow up on the newsletter. Segment your list of donors and follow up the newsletter with a personal meeting, phone call, or an e-mail.
5. The #1 thing that get's read in newsletters - is the personal note that you write on them. Leave room in your newsletter design to allow for you to include a personal note to donors. Write it in blue so it stands out. Use these notes to thank donors for their giving, to let them know you look forward to meeting with them soon, to engage them to participate in some way in your nonprofit, etc.
6. Inform donors of additional ways to give. Use your newsletter to educate donors of additional ways they can give to your nonprofit. Stagger throughout the year the examples that I list below.
Need Help?If you're website isn't facilitating the variety of ways that your donors can give then contact us. We can set up your merchant account so that people can give online. We can also set up your website to capture all of the additional giving methods we've mentioned.
Request More Info
Thursday, November 01 2012
Which is better to use on your website to process donations and/or store purchases - a merchant account or a 3rd Party Payment App such as PayPal, Google Checkout, etc.
Merchant Account vs 3rd Party Payment App
In a usability study when users were routed to a 3rd party payment application once they initiated the donation process users were annoyed and confused. My own experience in having a webstore and initially using a 3rd party payment application is that users were often confused and would bounce without completing their purchase. They thought that since they didn't have an account with the 3rd party payment system that they couldn't complete their purchase. I even put in big red letters that they didn't have to have an account that they could still use their credit card and complete their purchase as a guest. It still didn't help. I finally switched to a merchant account. Even though many 3rd party payment apps don't require an account, trying to complete your transaction without one is unintuitive and confusing. There are some 3rd party payment apps that offer more seamless integration. PayPal is a popular payment app and many people that do a lot of shopping online have an account and prefer to use it.
What You Should Do
Use both. Get a merchant account because it will easily and seamlessly allow you to process credit cards on our website. You will process more transactions because it's seamless and integrated with the website and people know what to expect. For people that prefer to donate or pay with PayPal offer that as an option as well.
Need help? No problem we can help you get your merchant account and get it set it on your website for you.
Tuesday, October 30 2012
2 Things Donors Want to Know
Research on donors' giving patterns has shown that there are two things that donors want to know before making a donation. In regards to your non-profit organizatoin, they want to know:
The research study also found that donors struggled to find this information on the home pages or even in the pages within the websites of non-profit organizations. Often, critical information regarding how a non-profit organization spends its money was only available after a donor initiated the process. Unfortunately, this information was only available to people after they had made the decision to donate to the organization.
Putting Information in the Wrong Place
Other people who were researching or evaluating the organization, never had access to this important information because it was within the donation process. For example, in many cases there would be a link on the home page of an organization with a call to action to donate to a specific project. But only after clicking on that link would users sometimes get access to more detailed information. But in the mind of the user they would only arrive at that page after making a decision to donate. It would have been more effective to place important information that donors are looking for prior to the donation process. It would be most helpful to donors in their decision process to provide specific information for how money for a specific project will be used.
What You Can Do
Saturday, October 27 2012
10 Tips for Good Web Design
My "sweet spot" is helping small businesses and non-profits communicate their message in a way that gets results.