Web Design and Marketing
Tuesday, January 12 2016
Want more people to read your eblast? Make your eblast moble friendly.
More email is being read on mobile devices than on desktop email clients.
That's why it's important that your eblasts are mobile friendly. There's an obvious correlation between the readibility of an email and the likelihood of it being read. Make the email easy for users to read and more of them will read and engage with it. A user shouldn't have to zoom in or scroll. The more a user has to do to read your email, the less likely the user is to read it. Users should be able to read your email comfortably at arms length and click on any links with 1 thumb. Mobile friendly eblasts will also increase your click rate. Follow these simple guidelines to make your eblasts mobile friendly.
Implement the steps below to make your eblat mobile friendly. Then get my Email Persuasion by Ian Brodie to learn how ot write emails that are engaging and how to turn your subscribers into paying clients.
Simple guidelines to make your eblasts mobile friendly
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Need help with your email marketing?
Leave a comment or send me an email.
Posted by: Craig Ludrick AT 10:08 am | Permalink | 0 Comments | Email
Monday, November 16 2015
Promotional videos, when done correctly, can be an effective lead generation tool and a great way to communiccate your value proposition. Your video or animated slide presentation needs to be created so that people actually enjoy viewing it. It should be fast, engaging, and include content that benefits the viewer.
Video allows you to get your strongest message possible in front of people who wouldn't normally take the time to learn what your company offers or the benefits of your product. They can be produced for lesss than most sales activities and provide a great ROI because they can be used over and over.
Target Your Messaging
Topics to consider:
RESULT: Your viewers hear an engaging, persuasive and targeted message that educates them and encourages them to learn more.
Persuasive Message based on a Solution Selling Model with a Compelling Call To Action
9 Steps for The Perfect 3.5 Minute Message
Tips to Get Your Video to Go Viral
RESULT: Increased exposure of the important benefits of your company, product, or service.
Be Prepared for When Your Video Goes Viral
15 Uses for Promotional Videos
Website Home Page
Need a video to effectively promote your business? Contact SiteHatcher for more info.
Posted by: Craig Ludrick AT 08:00 pm | Permalink | 0 Comments | Email
Saturday, July 18 2015
There are multiple benefits to adding videos to your website.
A few these benefits include:
For a sample video to embed, I'm going to use one of Gary Vaynerchuk's YouTube videos. Keep in mind, you will get much more benefit from creating and uploading your own videos. When you upload your own videos to YouTube, you will need to optimize them. I'll go over that in another blog post.
How to embed a video
How to paste the embed code on a SiteHatcher website
(If you're adding video to your blog page skip to instructions below)
Note: You can also click on the Audio/Video in the right column, select the YouTube component and then paste in either the YouTube link or the embed code. Using the HTML is 1 less click and you can also paste in the embed code from Vimeo, Ustream, and others as well as YouTube.
Adding video to your blog:
How to paste te embed code on a WordPress website
How to set your video to Autoplay
I don't normally recommend setting videos to autoplay, but here is the
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For your inspiration, I embedded the code from above that I used as a demo. Watch Gary Vaynerchuk's 2 minute video below for inspiration to help you to be consistent in posting to you blog and adding videos as well.
Posted by: Craig AT 12:19 pm | Permalink | 0 Comments | Email
My "sweet spot" is helping small businesses and non-profits communicate their message in a way that gets results.