Web Design and MarketingSunday, October 21 2012
Post Stories to Connect With Visitors
A research study discovered that visitors were interested in learning how people had benefited from the non-profit organization. Not only do donors look for this information on the organization's website but they also look for it on the social media sites as well. The #1 motivator that encourages giving is stories of changed lives. Users also appreciated being able to quickly make a donation directly from the social media site. What You Can Do
Sunday, October 14 2012
When donors are evaluating non-profit websites they have specific questions that they want answered in a clear and understandable way. If this information isn't easy to find people usually have little motivation to try and find it.
What do people want to know before donating?
The most important piece of information... What You Can Do
Need help? Sunday, October 07 2012
Why non-profit websites lose out on donations.
Research discovered these primary turn offs:
Non Monetary Contributions Non-profit websites scored the lowest satisfactory rating in the usability study regarding non-monetary contributions. Information about how to donate physical items was difficult to find and rarely specific. What You Can Do
Monday, October 01 2012
1. Make the purpose of your organization clear.
What they want to know is: What are you trying to achieve and how will you spend my money? Sadly, only 47% of non-profit sites answered the first question on their home page. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information. The Question That Your Non-Profit Website Must Answer People want to know what a non-profit stands for, because they want to contribute to causes that share their ideals and values. Most people probably agree that, for example, it’s good to help impoverished residents of developing countries or patients suffering from nasty diseases. Many organizations claim to do these very things. The question in a potential donor’s mind is how the organization proposes to help. Often, sites that were studied failed to answer this question clearly—and lost out on donations as a result. What You Can Do
Make it easy for donors to find the information they're looking for! Explain the purpose of your organization on the homepage in a clear, compelling, and concise way. |